The New Appointment will be Responsible for Operations, P&L, and Future Strategic Direction of the Region

Lahore, Pakistan – Avanceon Limited has appointed President for its Middle East & Africa region. Sarmad Mahmood Qureshi, a seasoned industry veteran, will serve as President for Middle East & Africa region. Qureshi been part of Avanceon Limited for more than twenty-five years. The appointment will see the region work towards achieving the Road to 100 Plan.

The Road to 100 Plan is Avanceon Limited’s Strategic Objective to achieve $100 million in order generation by FY 2025. The plan will include expansion of geographical initiatives, products and services portfolio, and seamless solutions delivery.

Commenting on his new role, Qureshi expressed his views,

Sarmad Mahmood Qureshi (President Middle East & Africa)

‘Avanceon has a proven track record of success that dates back more than two decades in the middle east. We will now be venturing into new geographies by prioritizing innovation and substance. My team and I are determined to leave a positive impact through inspired solutions for our customers. We have a strong foundation in place, and I aim to harness it to create meaningful value for the local industry, my team and our valuable shareholders’

To know more, follow Sarmad Mahmood Qureshi for updates and key industry insights. Contact for additional queries and information.

—End of Press Release—

About Avanceon – (PSX: AVN) – Avanceon is an industrial automation consultation and system integration entity in Pakistan, Qatar, UAE, KSA, and United States. The company follows an ethical, proactive, and sustainable approach to business. As a leading innovator within the automation industry, Avanceon provides state-of-the-art automation solutions on three continents. Established in 1984, Avanceon is committed to providing engineering excellence to its clients and partners. Providing end-to-end solutions, which include Design, Supply, Engineering, Installation, Testing, Commissioning, and Maintenance, Avanceon’s executive management has extensive experience and insight within the automation and system integration industry. Avanceon is an ISO 9001-2015, 14001-2015, and OHSMS ISO 45001-2018 company holding certifications from TUV Austria and TRACE International. Find out more about Avanceon at

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